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PENGUIN RANDOM HOUSE TO DONATE A BOOK EVERY TIME SOME USES THE #GIVEABOOK HASHTAG Date: 11/25/2014 Views: 0
The New York City book publisher is preparing for a holiday social media campaign that aims at encouraging people to offer books to friends as holiday gifts while also helping children’s rights organization Save the Children.
The campaign kicks off on November 29 and every time someone uses the #giveabook hashtag on Facebook or Twitter, Penguin Random House donates a book to Save the Children. The campaign runs through December 24 and the book publisher will donate up to 25,000 books.
But that’s not all, because the #giveabook campaign also has a video challenge part, where people name a book they’re giving to a friend and reasons to why they’re doing it. Similar to the extremely successful #icebucketchallenge campaign, people are encouraged to “challenge” three of their friends and then post the video online using the #giveabook hashtag. Successful authors such as National Book Award winners Phil Klay and Jacqueline Woodson or Nick Offermanand Mike Tyson have already created videos where they offer books and nominate other people. The videos plus more information is available on the campaign’s official Twitter account and Facebook page.
Another cool fact is that the day when the #giveabook campaign starts, November 29, is also Small Business Saturday, the shopping holiday that promotes and supports American small and local businesses. On this occasion, Penguin Random House encourages people to support independent bookstores by shopping from then and not from the big retailers or online shops.